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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Tactical Planning & Execution | 25% | - Promotional Strategy & Evaluation - Pricing Strategy & Analysis - Space Management & Store Clustering - Efficient Assortment Development |
| Topic 2: Data Competency & Analysis | 25% | - Shopper Data & Geo-demographic Analysis - POS Data Analytics - Panel Data & Advanced Analytics |
| Topic 3: Category Assessment & Strategy | 25% | - Root Cause Analysis & Insight Generation - Category Health Measurement - Category Definition, Segmentation & Role |
| Topic 4: Professional Standards & Communication | 10% | - Fact-Based Storytelling & Presentation - Ethics & Legal Implications |
| Topic 5: Business & Supply Chain Knowledge | 15% | - Supply Chain Principles - Retailer Economics & Profitability |
1. What is the primary purpose of sub-segment fair share analysis?
A) To identify the best-selling product in a category.
B) To allocate resources equally across all sub-segments.
C) To compare a sub-segment's market share with its share of a relevant benchmark to assess performance.
D) To determine the profitability of a product or category.
2. What is the Dollar Sales per $MMACV for the Product Group in Store 478?
A) $4,000
B) $200
C) $50
D) $5,000
3. What are the primary data sources for shopper insights?
A) Retailer Loyalty Data and Syndicated Panel Data
B) Retailer Loyalty Data, Syndicated Panel Data, Syndicated POS Data and Retailer Loyalty Data
C) Retailer Loyalty
D) Retailer Loyalty Data, Syndicated Panel Data and Syndicated POS Data
4. Which factor primarily influences how much room is available for a retail assortment?
A) The number of shoppers that purchase the category.
B) The number of SKUs in the product mix.
C) Days of supply and case pack requirements.
D) Shopper preferences and trends.
5. Who benefits from a successful promotion?
A) Shopper
B) All of the above
C) Retailer
D) Manufacturer
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: B |
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