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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A new automation rule is created.
What action is required for prospects to begin matching that automation rule?

A) Schedule the rule to run before saving it
B) Resume the rule after saving
C) Preview the rule before saving it
D) Sava the rule without any additional action

2. Creating or marking an opportunity as lost will result in the change of a prospect's score

A) False
B) True

3. What factors are involved with and determine email deliverability?
(Choose 2)

A) Sender ID
B) Domain Keys
C) Whitelist
D) Sender Policy Framework (SPF)
E) CAN-SPAM

4. A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Marketing Cloud Account Engagement.
What action will occur in Marketing Cloud Account Engagement?

A) No new record will be created.
B) A new Account will be created.
C) A new prospect record will be created.
D) A new visitor record will be created.

5. Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

A) A prospect sending an email to their assigned user
B) A prospect submitting a form on a landing page
C) A prospect clicking on a tracked link in an email
D) A prospect being converted from a Lead to a Contact

Solutions: