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| Section | Weight | Objectives |
|---|---|---|
| Audience Creation & Management | 20% | - Build and configure audience segments - Classification and taxonomy setup - Audience activation and delivery |
| Reporting & Optimization | 15% | - Performance analysis and optimization - Site Hits and Inventory reports - Audience profile and discovery reports |
| Tag Implementation & Data Ingestion | 25% | - BlueKai Core Tag deployment - First-party data ingestion methods - Mobile SDK integration - Server-to-server integration |
| Data Strategy and Scoping | 20% | - Define DMP use cases - Compliance and privacy requirements - Data scoping and collection policies |
| Identity Mapping & Resolution | 20% | - Oracle ID Graph concepts - Offline match integration - ID swapping and mapping strategies |
1. Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?
A) Ping API
B) Pixel URL API
C) Taxonomy API
D) Audiences API
E) User Data API
2. Your customer must produce a report that shows tag fire counts with the following requirements:
* History - past 7 days
* Aggregation - daily
* Dimensions in specific order: Country, Container Name, Container Type Which is the correct set of steps you should perform in order to produce this report?
A) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Hit the "Run" button.
B) Go to Report and then Tag Hits. Select Date Range as "Past Week". Click "Export".
C) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the "Run" button.
D) Go to Report and then Container Hits. Select Date Range as "Past Week". Click "Export".
E) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the
"Run" button.
3. What is the reason to use batch versus real-time SDT?
A) If you want user data sent without authentication
B) If you have limited data storage capacity or if you do not have the resources to implement SDT on a server
C) If you want user data transferred directly to your server
D) If you want to receive user data as it is collected on users via HTTP POST or GET requests
4. Describe the features of an Audience Injection App that uses SDT.
A) The client shares the audience with you. This will generate an email notification that includes the audience composition.
B) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
C) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
D) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
5. Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?
A) Self-service OnRamp
B) Managed classification
C) Self-classification
D) Corporate classification
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: A |
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