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Oracle 1Z0-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?

A) Funnel Analysis Report
B) Audience Usage Report
C) Media Discovery Report
D) Campaign Activity Report
E) Audience Discovery Report
F) Buyer Exchange Report

2. Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.

A) The BlueKai Site ID is different for every Media Click tag.
B) The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.
C) The DoubleClick Campaign Manager macros are different for every creative.
D) The click-through URL must be added to the Media Click tag.

3. What is the reason to use batch versus real-time SDT?

A) If you want user data sent without authentication
B) If you have limited data storage capacity or if you do not have the resources to implement SDT on a server
C) If you want user data transferred directly to your server
D) If you want to receive user data as it is collected on users via HTTP POST or GET requests

4. Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?

A) Classify user actions based on the customer lifecycle.
B) Classify user actions based on broad categories.
C) Classify user actions based on popularity of products.
D) Classify user actions based on products and offerings.

5. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) OTT box without web view
B) Native apps using BlueKai SDKs using web view
C) Desktop and mobile web sites
D) Hybrid apps using a web view
E) Native apps using BlueKai SDKs without web view

Solutions: