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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

Question 1

You are a Google AdWords consultant for your client and you're helping them optimize their Google AdWords ads to increase their return on investment. Google recommend three optimization approaches to increase return on investment. Which of the following is NOT an activity that you should do to improve ROI for your client's ads?

A. Relate ads to their landing pages
B. Filter out unqualified clicks
C. Define a clear call-to-action
D. Include deals and benefits

Question 2

Marsha is reviewing a report she's created for her client's blog. In the client's blog, Marsha keeps the latest twenty posts on the home page and the older posts are inside the blog. If users want to view older posts, they can click on 'archives' button for more posts. Marsha is trying to convince the client that the colors and the artwork are drab and make the blog unappealing to visitors. In the report, however, Marsha is noticing a high bounce rate for the blog. Based on this information, what do you suspect is the problem?

A. The bounce rate is reflective of the primary home page for the blog - there's not much reason for users to go deeper into the blog.
B. All pages in the blog need to have the tracking code installed, not just the home page.
C. The poorly designed site is showing that people are leaving the site because the colors are drab and boring.
D. The tracking code doesn't work for blogs - only for static pages.

Question 3

Bob is troubleshooting his Google Analytics code. He believes that he has installed the code properly but when he views his website he can see the Google Analytics tracking code as if it were part of the website and not part of the page. Bob has asked you to help him resolve the problem. What do you suspect is the problem?

A. Bob has not added the code to the page's footer.
B. Bob has added the code with a WYSIWYG editor.
C. Bob has added the code using HTTP instead of SHTTP.
D. Bob has added the code as plain text.

Question 4

Beth has added the conversion tracking code to her website for Google AdWords ads. She now wants to stop conversion tracking. How can she disable conversion tracking in Google AdWords?

A. Beth can choose Reporting, Settings, Conversions, and then choose Stop.
B. Beth simply needs to remove the conversion tracking code from her header section on her web pages.
C. Beth can choose Reporting, Conversions, select the action, and then click Delete.
D. Beth can choose Reporting, Settings, Conversions, and then choose Pause or Stop.

Question 5

Beth has added the conversion tracking code to her website for Google AdWords ads. She now wants to stop conversion tracking. How can she disable conversion tracking in Google AdWords?

A. Beth can choose Reporting, Settings, Conversions, and then choose Stop.
B. Beth simply needs to remove the conversion tracking code from her header section on her web pages.
C. Beth can choose Reporting, Conversions, select the action, and then click Delete.
D. Beth can choose Reporting, Settings, Conversions, and then choose Pause or Stop.

Solutions: