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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?

A) Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
B) Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
C) Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
D) Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.

2. "LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?

A) Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.
B) Add contacts to the program's Campaign as campaign members.
C) Use the Add to List completion action on forms.
D) Use the Add to Nurture action on page layouts.

3. "The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

A) Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
B) Configure users > set up a queue > have nurture programs assign prospects to the queue
C) Configure users > set up a user group > have nurture programs assign prospects to the user group
D) Configure users > set up a round robin > have nurture programs assign prospects to the round robin

4. LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.
What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

A) Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.
B) Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.
C) A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,
D) Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.

5. Select available Webinar Scoring Rules

A) Webinar Registered
B) Webinar Refusal
C) Webinar Attended
D) Webinar Invited

Solutions: