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Salesforce AP-215 Exam Syllabus Topics:

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. Which three statements accurately describe the different data stream types in Marketing Cloud intelligence?

A) All data stream types share at least one mutual measurement
B) All data stream types consist of at least one entity
C) Each data stream type has its own set of measurements
D) Every data stream type includes the Medio Buy entity
E) Each data stream type has Its own main entity

2. What Is a disadvantage of using a Vlookup formula?

A) It allows classifying data only on a basis of mutual entity keys.
B) Can return values only from the same data stream type
C) It cannot be used more than once from the same data stream.
D) Could extend processing time of data streams.

3. An implementation engineer is requested to create the harmonization field - Magician This field should come from multiple Twitter Ads data streams, and should follow the below logic:

Using the Harmonization Center, the engineer created a single Pattern for Campaign Name. What other action should the engineer take to meet the requirements?

A) Create a second Pattern for Media Buy Name and add a validation list (with the two values) for the final Harmonized Dimension.
B) Create a second Pattern for Media Buy Name and apply a Classification Rule (with the two values) for the final Harmonized Dimension
C) Create a second Pattern for Media Buy Name
D) Create a second Pattern for Media Buy Name and apply two Classification Rules (one for 'Messi' and another for Ronaldo') for the final Harmonized Dimension.

4. An implementation engineer has been provided with 4 different source files: 03m 48s
1. Twitter Ads ~
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:

Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification by
File structure/headers:

A)

B)

C)

D)

5. A client created a new KPI: CPS (Cost per Sign-up).
The new KIP is mapped within the data stream mapping, and is populated with the following logic: (Media Cost) / Sign-ups) As can be seen in the table below, CPS was created twice and was set with two different aggregations:

From looking at the table, what are the aggregation settings for each one of the newly created KPIs?

A)

B)

C)

D)

Solutions: